One of the reasons stupid, or pigheaded people do well, and when they do well they do really well, is because they are ignoring all the category norms everybody else thinks are important and they’re emphasizing something completely different.
The expectations market is about speculation. The real market is about investing. The stock market, then, is a giant distraction to the business of investing.
Men of lofty genius sometimes accomplish the most when they work least, for their minds are occupied with their ideas and the perfection of their conceptions, to which they afterwards give form.
A person understands himself not through thoughts, but with actions. It is only through making an effort that a person will understand his worth.
The most striking peculiarity presented psychologically by a crowd is the following: “Whoever be the individuals that compose it, however like or unlike be their mode of life, their occupations, their character, or their intelligence, the fact that they have been transformed into a crowd puts them in possession of a sort of collective mind which makes them feel, think, and act in a manner quite different from that in which each individual of them would feel, think, and act were he in a state of isolation.”
There’s lots of ways to be as a person. And some people express their deep appreciation in different ways. But one of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there. And you never meet the people, you never shake their hands, you never hear their story or tell yours, but somehow, in the act of making something with a great deal of care and love, something is transmitted there. And it’s a way of expressing to the rest of our species our deep appreciation. So we need to be true to who we are, and remember what’s really important to us. That’s what is going to keep Apple Apple, if we keep us us.