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Dopey Ideas

Steve used to say to me, and he used to say this a lot. Hey Jony, here’s a dopey idea. And sometimes they were. Really dopey. Sometimes they were truly dreadful. But sometimes they took the air from the room. And they left us both completely silent. Bold, crazy, magnificent ideas. Or quiet, simple ones. Which in their subtlety, their detail, they were utterly profound.

– Jony Ive